Someone searching for a service near them is not reading a blog. They are calling one of the three results with a phone number showing. That is a different game to organic ranking, and it runs on different signals.
Proximity, prominence and relevance — only two of which you can influence.
More decisive than the website for local searches, and most profiles are half finished. Primary category is the single biggest lever.
Not a campaign. Asking every customer, every time, built into how a job finishes — and replying to all of them.
Name, address and phone identical everywhere they appear. Unglamorous, and it genuinely moves the needle.
One per place you actually serve, with something true and specific to say. Duplicated pages with the town swapped suppress the whole site.
If there is nothing true and specific to say about a place, we do not create the page. Near-duplicate location pages are a penalty risk, and we have turned this work down on our own sites for exactly that reason.
Set your service area to what you genuinely cover. Profiles claiming half a country rank well nowhere, because the signal is diluted.
We reply with a view on whether we can help, and say so plainly when we cannot. No obligation.